„We are thankful to the support. When unexpected obstacle came just before the trade show started (and it always comes) we could trust your service.”
KRISTIAN OLSEN understands what real customer service means—especially when it comes to the purchase of a high quality design or product. From sunglasses to reading glasses, polarized sunglasses and optical frames, KRISTIAN OLSEN has brought together the finest brand elements to create unforgettable glasses. It is quintessential European design and quality.
At KRISTIAN OLSEN, everybody is inspired by all the happening trends across the world every single day. The designs span the last 60 years of style, from retro to ultra-modern, whether customers are looking for a polarized lens or a custom optical lens.
François Baumgartner, Manager Marketing & Key Accounts of the ERSOS GmbH talked to Victor Bashi, Manager Marketing & Key Accounts of KRISTIAN OLSEN about design and style, the Expoptica in Madrid and customer enthusiasm on the point of sale.
Victor, why is creativity and technological progress so important for creating unforgettable glasses?
The importance of it is to enable us to bring our message to our customer in an efficient way.
How do you – as an active market player – create customer enthusiasm?
By have him experience the benefit of the product.
Which product variants do you currently have on offer? And what does the specific customer benefit look like?
We are offering sunglasses and optical frames. Our potential customers are distributors all around Europe.
Victor, how do you evaluate fairness and trust in the business for eyeglasses?
Fairness and trust are the keys for long and loyal relation with customers. Of course for any business and products.
How was the feedback from visitors to your booth on the Exotica in Madrid?
For our fist time in Madrid we were satisfied to meet many Opticians, but disappointed for the volume of exhibitors and visitors out of Spain.
At the Expoptica, KRISTIAN OLSEN decided to use three attention-grabbing phantom displays from ERSOS. Two were small ones; the other was a bigger one. Why?
It is a new end up to date display that drew the attention to our booth and product.
Will you use the Phantoms again?
Victor, KRISTIAN OLSEN and ERSOS cooperated for the second time. First on MIDO in Milan, then on the Expoptica in Madrid. How do you rate the cooperation with ERSOS as a whole?
We are thankful to the support. When unexpected obstacle came just before the trade show started (and it always comes) we could trust your service.
Thank you very much for the interview, Victor.
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