„It was a great addition to our booth. All customers were attracted by the massive visual impact delivered by the ERSOS display.“
emoji® sunglasses have been voted „Best Product of the Year“ by optical professionals at the prestigious Las Vegas Vision Expo 2016. On the Expoptica in Madrid the brand got another award for the best glasses of the fair. The sunglasses are built with polarized lenses that provide 100% UV protection, outstanding anti-reflective properties and higher resolution.
François Baumgartner, Manager Marketing & Key Accounts of the ERSOS GmbH talked to Pablo Fuente, CEO of emoji® sunglasses about the Expoptica in Madrid, design and style and the cooperation with ERSOS.
Pablo, regarding the emoji® sunglasses – how was the feedback from visitors and customers on the Expoptica in Madrid? Why do you won an award?
I believe people appreciate the effort we made when it comes to product design and quality. We offer truly different products for those who search for a different pair of glasses.
What is the unique selling proposition of your glasses?
We offer truly unique design styles, great quality build and unbeatable prices.
Which product variants do you currently have on offer? And what does the specific customer benefit look like?
We have entry products made of polycarbonate, TR-90 for those who search for great style, flexibility and lightness and acetate for those who want the best. No matter the material chosen, we can guarantee you will be able to express yourself in a unique way!
Pablo, how do you evaluate fairness and trust in the business for eyeglasses?
It is absolutely key, this is a business with low entry barriers, but those who want to be successful in the long term need to be trustable!
You are looking for new distributors. What does a distributor need to sell emoji® sunglasses?
Commitment to take care of the brand in the long run, good contacts with opticians willing to bet for the most powerful brand in the world and creativity to challenge the status quo.
At the Expoptica, you decided to use a phantom display from ERSOS. How did the visitors of the fair react?
It was a great addition to our booth. All customers were attracted by the massive visual impact delivered by the ERSOS display.
When will you use a Phantom again?
Would you use also a hologram technology for the next fair?
Absolutely. It is so impactful you cannot ignore it.
Pablo, emoji® sunglasses and ERSOS cooperated for the first time. How do you rate the cooperation with ERSOS as a whole?
10 out of 10. The whole team was willing to make this collaboration a success since we first met. Thank you so much for your support ERSOS!
Thank you very much for the interview, Pablo.
For more information see emoji® sunglasses